Tech

TikTok provides preferential therapy to celebrities, staff declare

TikTok has adopted a two-tiered method to content material moderation that provides preferential therapy to extra standard accounts, similar to these of celebrities and VIPs.

The moderation course of is affected by whether or not a high-profile account has a “creator label” hooked up, in line with a September 2021 recording of a gathering with TikTok’s Belief and Security staff acquired by Forbes. Accounts with the label would have obtained it as a consequence of having 5 million or extra followers and have been moderated otherwise than customers with lower than 5 million, in line with the recording.

CEO HAS LESS POWER THAN CHINESE OWNERS OVER TIKTOK, FORMER EMPLOYEES SAY

“We do not wish to deal with these customers as … like another accounts. There is a bit extra leniency, I would say,” one worker stated.

A second particular person, recognized as a marketing consultant from Booz Allen Hamilton, claimed that this corroborated with what that they had been instructed about TikTok’s content material moderation by different staff. The worker “was fairly blunt that … a well-known particular person might publish content material and I might publish content material, and in the event that they have been each inappropriate, the well-known particular person’s would be capable of keep up,” the marketing consultant stated.

“TikTok just isn’t extra lenient in moderating accounts with greater than 5 million followers,” a spokesperson for the corporate instructed Forbes.

The corporate has been scrutinized for its inner processes and relationship with China, which is house to its dad or mum firm. TikTok’s chief operations officer appeared earlier than Congress final week, the place she evaded questions concerning the firm’s operations and relationship with China.

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