Domino’s new app takes ‘telekinetic’ orders in Stranger Issues tribute

Stranger issues have occurred than ordering pizza with one’s thoughts, now that Domino’s has launched a “thoughts ordering” app that enables customers to order pizzas through facial expressions.

The app makes use of facial recognition and eye-tracking capabilities to take orders, counting on customers’ gazes and head actions as indicators of their pizza preferences.

“Hey @Stranger_Things, we predict one thing ǝɓuɐɹʇs is going on on the Domino’s in Hawkins,” the pizza firm tweeted earlier this month alongside a video exhibiting a consumer efficiently ordering a pizza mentally.

Customers with Domino’s accounts, saved orders, and cost strategies on file are eligible to order through the brand new app. As soon as the consumer interacts with the interface, the app sends a earlier order for supply.


This app got here final week, 10 days earlier than the premiere of the fourth season of Stranger Issues on Friday. The present’s primary character, Eleven, is a lady with telekinetic powers. Supply bins additionally characteristic a Stranger Issues theme.

On the present, Eleven is examined by authorities staff for her distinctive skills. Within the app, the voice of a supposed authorities worker guides customers by way of the ordering course of. Customers are directed to levitate objects within the interface and even can crush them. The ultimate step is to levitate and open a pizza field. After customers shut their eyes, the orders are positioned.

Season 4 of Stranger Issues already has a rating of 93% from critics and 91% from its viewers on Rotten Tomatoes.

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Domino’s app has been downloaded over 5,000 occasions on the Google Play retailer and is within the high 40 leisure apps on the App Retailer for Apple customers.

Pizza gross sales nationwide had been up 9.5% to over $45 billion in 2021. In its first quarter, Domino’s, which makes up roughly a fifth of these gross sales, reported $1.9 billion in U.S. gross sales, a decline of three.6% from the earlier 12 months.

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