The Commissioner for the Safety of Equality, Brankica Janković, assessed in the present day that the Roads of Serbia video in relation to site visitors security promotes concepts that insult the dignity of ladies.
In a press release, she warned that the commercial, which ought to primarily intention to extend the protection of street customers, “should not advocate or assist prejudices and different social patterns of conduct based mostly on stereotypes, equivalent to these proven within the industrial.”
She acknowledged that “within the video, males are introduced as rational, calm and accountable, whereas girls are boastful, nervous, irresponsible and susceptible to breaking site visitors laws”.
“The ubiquity of such and comparable media content material that offers the looks of “normality” to those divisions and promotes outdated concepts and attitudes that insult the dignity of ladies contributes to the upkeep of the thought of subordination, or superiority of 1 gender,” she acknowledged.
She reminded that in 2019 she advisable measures for attaining equality to advertising and marketing companies to take care to not advocate or assist prejudices and different social patterns of conduct “based mostly on stereotypes, and particularly that these contents don’t offend the dignity of ladies”.
She acknowledged that “it’s apparent that it’s essential to proceed the continual combat towards gender stereotypes and discrimination” which, as she identified, continues to be an impediment to constructing a society stuffed with equality between women and men.
Roads of Serbia launched the video “Don’t drive within the cease lane, don’t cease life!”.