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FDA says it wants extra time to find out destiny of Juul and different e-cigarette merchandise

The Meals and Drug Administration mentioned Thursday it’s going to want extra time to find out whether or not main e-cigarette manufacturers akin to Juul can preserve promoting their merchandise legally in the USA.

The company was tasked with reviewing advertising and marketing functions for greater than 6 million vaping merchandise by Thursday, lots of which have been already available on the market. The Thursday deadline was set by a federal choose one 12 months in the past amid rising stress from public well being teams to hurry up the security evaluation course of.

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Regulators have rejected greater than 946,000 of these merchandise, together with flavored vaping liquids, as a result of their functions didn’t show they supplied advantages to grownup people who smoke outweighing the adverse enchantment the flavors would have on minors. The FDA reached choices on about 93% of all functions obtained by final 12 months’s deadline, however the trade large Juul should wait a bit longer for regulators.

“There’s extra work to be accomplished to finish our remaining opinions and be certain that we proceed taking acceptable motion to guard our nation’s youth from the hazards of all tobacco merchandise, together with e-cigarettes,” performing FDA Commissioner Janet Woodcock and Middle for Tobacco Merchandise Director Mitch Zeller mentioned in a joint assertion.

Regulators mentioned beforehand that they’d fast-track functions from the key trade gamers, akin to Juul, NJOY, and Reynolds American. The company didn’t specify when it anticipated to conclude its evaluation of Juul’s menthol and tobacco-flavored merchandise, which account for greater than 40% of the market.

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“We proceed to work expeditiously on the remaining functions that have been submitted by the court docket’s Sept. 9, 2020, deadline, lots of that are within the last levels of evaluation,” the FDA officers mentioned.

Placing an finish to the teenage vaping epidemic was on the prime of the Trump administration’s to-do record, however efforts to ban flavors and modulate nicotine content material dwindled. The hassle was sidelined in early 2020 when the COVID-19 pandemic obtained underway.

Earlier this 12 months, the FDA underneath President Joe Biden proposed a ban on menthol-flavored cigarettes, which might not have affected vaping merchandise. Nonetheless, the transfer signaled to the vaping trade that the brand new administration deliberate to select up the place the previous one left off.



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